Job Description
Our Client:
RGF is representing a Luxury Apparel Group. They are actively looking to hire a PR Manager to join them.
The Responsibilities:
* Strategize, develop, and execute content directed to website, social media, and in-stores
* Conceptualize, plan, and execute brands' seasonal campaign
* Work hand in hand with editorial and graphic designers in finalizing all marketing collaterals and digital assets
* Work closely with external parties such as photographers, suppliers, and media
* Oversee all store openings including developing the press strategy and working with brand principals to approve all necessary press materials
* Crisis management communications
* Represent brand in engaging KOLs locally or globally for collaborations
* Identifying new influencers
* Main liaison for media and celebrity outreach includes PR gifting and product seeding
* Maintain strong relationships with press and KOLs
* Secure coverage across print, digital and social media
* Seek opportunities for partnerships, sponsorships, and advertising
* Plan and conceptualise events and campaigns to engage customers, media and KOLs
* Curate bespoke events tailored to the VIPs preferences
The Requirements:
* Strong fashion and lifestyle press contacts with print, broadcast, and online media
* Strong interpersonal skills with ability to deal diplomatically with colleagues, press, and customers
* Ability to create strategy and vision as well as follow through execution
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.