Job Description
Our Client:
RGF is representing a luxury interior design studio. They have won several interior design excellence awards. As part of their expansion plans, they are actively looking to hire a Marketing Manager to join their dynamic team during an exciting time in their development.
The Responsibilities:
* Strategizing advertising, PR, branding, events, and partnership initiatives
* Frequent contact & to maintain good r/s with design and luxury lifestyle editors, brand partners, suppliers/ vendors, and relevant stakeholders
* Conceptualise, organise, and execute events, together with the team
* Being involved in SEO: e.g. Google AdWords, Meta & be actively involved in SEO efforts (keyword discovery, image optimisation, meta descriptions, etc.)
* Content creation including copywriting, housekeeping, and updating of website including troubleshooting and recommendations of enhancements to improve UX
* Tapping on the use of a variety of Web analytics tools (Google Analytics, etc.) for performance measurement
* Planning and tracking of marketing expenses to align with annual budget
* Database management (CRM)
* Spearheading creation of assets such as interior photography and lifestyle videography of completed projects
* Maximising social media presence and exposure
* Ad hoc marketing tasks as assigned
The Requirements:
* Minimum 5 years' experience as a Marketing Manager
* Proven track record in launching and optimising Google AdWords campaign for lead generation
* Previous experience in building, launching, and maintaining websites, either from agency or as client with agency
* Skills and experience in SEO content writing
* Excellent understanding of digital marketing concepts and best practices
* Experience with WordPress, Google AdWords, Google Analytics, email campaigns via Mailchimp, SEO/SEM and social media
* Knowledge of web analytics tools (e.g. Google Analytics, etc.)
* Experience and/ or interest in luxury lifestyle/ design industries is an advantage
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.