Job Description
Our Client:
Our client is a leading International Alcoholic Beverage Company.
The Responsibilities:
* Ensuring deep understanding of the category and brand specificities, increasing wine & spirits credentials, share of mind and engagement for the brand
* Staff and consumers mentoring for key trade accounts (existing and potential ones), working in conjunction with the local sales and marketing teams
* Engage influencers (consumers, trade, media, …) to the brand through Education and Tasting
* Support for all consumer and trade promotional activities: design, coordination, implementation, tracking and evaluation
* Investigating and reporting on Key competitor activities / New Products / New Trends
* Developing, building and managing relationships with key influencers (consumers, trade, media, digital influencers) and VVIP's around the wine & spirits credentials
* Managing an on-going relationship with key flagship trade partners to deliver incremental business
* Social Media & Digital Content Creation: Contributing to develop the brands notoriety and image by feeding key social media platforms according to brand guidelines
* Ensuring events and brand activities promotion and coverage through the presence of digital key influencers
* Monthly reporting to complete (including key activities and market intelligence information) and circulate to Local and International Team
* Provide regular Best Practice sharing and Activity updates on internal networks
* Administrative Support on internal processes relating to all A&P consumer spends
The Requirements:
* Minimum Degree in Business Administration, Marketing, Management, Communication
* Keen interest in Wines & Spirits
* International Mindset and Interest in French Culture
* Previous experience in Marketing / Sales / Hospitality / Restaurants & Bars
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.