Job Description
Our Client:
Our client is an established financial firm looking for an experienced Digital Marketing Specialist with proven track record in spearheading end-to-end digital marketing initiatives to join their vibrant team.
The Responsibilities:
* Work with marketing team members to implement digital marketing campaigns, measure effectiveness through data analytics
* Identify gaps in the systems and implement plans to improve client's connectivity, user experience, website functionality in support of sales objectives
* Work with IT team to develop site and improve navigation
* Set performance matrix and track results
* E-enable sales and marketing functions through introduction of technology
* Work closely with global marketing teams and IT teams to implement initiatives
The Requirements:
* Possesses Degree in Digital Marketing or other related fields
* Minimum 5 years' work experience in Digital Marketing
* Proven knowledge in SEO, Google Analytics, Google Ads, social media monitoring tool
* Strong competency in: Joomla, HTML/CSS/JS Bootstrap/jQuery/Google Analytics/Google Tag Manager
* Experienced in website designing, building/coding and website analytics, setting up and optimising Google Ads and Facebook Ads campaigns
* Strong understanding of digital marketing, measurement and monitoring of social media marketing
* Familiar with CMS tools and platforms such as HubSpot and Salesforce
* Strong analytical skills and data-driven thinking to distil insights from marketing data
* Ability to interface between IT and stakeholders across different geographies
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.