Job Description
Our Client:
RGF represents one of the world's fastest Crypto exchange and Crypto Futures trading platforms. They're actively looking to hire an ASO & SEO Content Specialist to join their team.
The Responsibilities:
* Work with the Search Manager to define the regional ASO/SEO strategy and keep our presence on the App Store and Play Store up to date and refreshed regularly
* Work closely with product managers, designers, based on Competitor profiles, industry benchmarks to Identify content and customer journey gap
* ASO A/B Testing, monitor and report on key KPIs for Both App Store/Play Store
* Perform ongoing Search Result analyses and optimize on-page elements for critical search terms in multiple languages/countries, include but not limited to English, French, German, Spanish, Russian, Korean, Japanese
* Partner with Communications Teams to develop informational content strategies and increase brand awareness
The Requirements:
* Prior experience in Content Marketing with a Global audience
* Experience working on international ASO Projects
* Hands-on experience with WordPress
* Basic understanding of On-Page SEO (Title, META Descriptions, Internal Linking, etc.)
* Off-Page Optimization (Basic Link building & Content Promotion)
* Working knowledge of various SEO and ASO research and analysis tool
* Understanding of social media, Email Marketing, and other online Marketing tactics
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Knowledge and interest in the cryptocurrency industry is a strong plus
* Comfortable with Search analytical tools such as Google Analytics, Google Search Console, Apple Store Connect, Google Play Console SEMRush, Appfollow, AppTweak, etc.
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.