Job Description
Our Client:
RGF is representing a established B2B software SME in Singapore. They are actively looking to hire a Marketing Manager to join their team.
The Responsibilities:
* Build brand awareness and generate demand in target markets
* Own and execute programs including SEO, SEM, social media campaigns, email marketing, webinars and events, partner activities, marketing automation
* Manage content on website, blog and social media platforms, and create new content including eBooks, videos, landing pages and case studies
* Develop new marketing strategies and identify new channels for marketing activities
* Closely monitor performance metrics and proactively optimize programs and processes to deliver results
* Build strong partnership with the key cross-functional teams like Sales, Customer Experience and Product to identify opportunities for collaborative wins and support lead nurturing, customer communication and product marketing initiatives
* Forecast performance, secure and allocate budget, set aggressive targets, and report on results to stakeholders across the company
The Requirements:
* Has at least 5 years of full-funnel brand and performance marketing experience at a B2B/SaaS company with proven experience and knowledge of multiple digital marketing channel
* Has a solid understanding of SEO, SEM, email marketing and social media marketing
* Keen interest in Digital Marketing
* Able to work in ambiguous environments, embracing change and delivering strong business outcomes
* Experience using Salesforce, Active Campaign and Google Analytics will be added advantage
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.