Job Description
Our Client:
Our client is a member of the MS&AD Insurance Group and is Singapore's leading general insurer with solid presence in Singapore for over 100 years. They are unique as a company and has drawn upon a rich blend of best practices and expertise from the consolidation of several successful mergers and holds an A+/Stable financial rating by Standard & Poor's.
The Responsibilities:
* Contribute to growth objectives of personal lines business on digital and non-digital mediums
* Contribute to planning, design, manage marketing initiatives to support Business channels, partners, affinities, and digital solution providers
* Manage performance and service standards of creative and digital agencies and service providers
* Relationship management of Business channels, cross functional collaborations, intermediaries, business partners and customers
* Undertake new product development, product cycle reviews, training of internal and external stakeholders, event management
* Oversee production of marketing collaterals, digital assets, performance reporting, policy documentation, forms, and department's general administration
* Undertake data analytics, monitor market trends and competitive environment
* Train, coach, and mentorship of marketing staff
* Ensure compliance with all applicable laws, industry regulations, Company policies, underwriting and reinsurance guidelines
* Undertake any other duties as may be assigned
* Identify gaps and improvement areas to optimise marketing outreach on various platforms
The Requirements:
* Only Singaporeans
* Degree, qualifications in Insurance (CII, AII or CGI), Marketing, Business Administration or equivalent
* Knowledge of digital marketing, distributions/marketing platforms e.g., Google, Facebook, Salesforce marketing cloud
* Knowledge of digital marketing analytics e.g., Google Analytics, ROI, attribution, media reporting/metrics
* Insurance consumer marketing
* Knowledge of General Insurance Industry
* Strength in written and spoken communication skills
* Knowledge of digital marketing, distributions, and marketing platforms
* Ability to multitask and to work independently in a fast-paced environment with minimal supervision.
* A good understanding of the marketing mixes across various channels including event and product launch management as well as consumer marketing
Work Experience
* Marketing and promotion of general insurance products
* Experience in managing online and offline marketing mediums.
* Relationship management of distribution channels, business partners, customers, and service providers
* Managing teams and operations
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.