Job Description
Our Client:
RGF is representing a reputable Luxury Fashion Retailer. They are actively looking to hire a Marketing Manager to join their ever-growing team.
The Responsibilities:
* Develop and execute industry best-practice 'In-Market' strategies
* Lead and demonstrate a progressive retail marketing practice
* Collaborate with all other brand leads and direct manager on building brand-led marketing plans and seasonal launches
* Ensure a seamless integration of all marketing channels that are insights and customer led
* Responsible for the required legal (contractual) obligations relevant to marketing activities are met, including permit regulations and copyright restrictions and approvals
* Liaise with principals on seasonal Press & Advertising materials, annual A&P budget & overall marketing plans for individual brands
* Coordinate with relevant operational personnel (store/ warehouse/ finance/ visual merchandising) on execution of promotion mechanics & logistics - to ensure minimum disruption to work-in-progress via timely briefing & orderly event management
* Collaborate closely with the digital team to ensure planning, execution and reporting are seamless
* Engage in media planning through a rigorous rationalization & selection process. Negotiate with media owners annually to secure preferential rates & positions for ad placements for all brands
* Expand customer database by identifying & developing relevant cross-promotional opportunities
* Engage in regular market intelligence gathering & conduct annual competitor analysis
* Press liaison to maximize editorial coverage, fashions spreads & exclusive features. Responsible for increasing brand visibility by leveraging media buys with target publications
The Requirements:
* Minimum Diploma / Degree
* Minimum 3-6 years of experience in Fashion Retail
* Good experience in media buys and liaising with media outlets
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.