Job Description
Our Client:
Our client is an Industrial REIT company. They are actively looking to hire a Senior Marketing Executive to join them.
The Responsibilities:
* Plan and manage marketing budget
* Manage marketing campaigns and initiatives including festive décor
* Content development, copy writing, editing, proofreading, and coordinating the production of digital and print channels
* Manage and update marketing collaterals, social media platform on a regular basis, ensuring content is accurate and updated
* Work closely with stakeholders to ensure smooth execution of marketing initiatives
* Establish, maintain, and strengthen business relationship with key partners
* Evaluate results of marketing activities and prepare reports for internal analysis
* Monitor and analyze market trends, consumer preference and develop strategies to help tenants to increase sales / footfall
* Work with property manager to prepare monthly traffic analysis
* Identify and maintain leasing activities of advertising and event space.
* Key tenant liaison on A&P and work with asset manager to establish, maintain and strengthen business relationship with retail tenants to gain insights into their business activities and/ or challenges, and to develop strategies
* Identify potential issues / business updates and notify Asset / Property / Leasing Teams for discussion
* Conceptualize, plan, and execute real estate events such as annual tenant's event
* Act as a brand guardian, ensuring tone of voice, message and visual identity of collaterals are consistent and aligned with corporate brand guideline
* Content development, editing and proofreading of real estate leasing collaterals
* Work closely with inter-departments to obtain the relevant information for developing such collaterals
* Maintain leasing collaterals to ensure they are updated
The Requirements:
* Degree in marketing, mass communication or equivalent with minimum 5 years or relevant experience
* Working knowledge in social media marketing / digital marketing (Google AdWords, Google Analytic, Facebook Management & Advertising, etc.)
* Proficient in Adobe Photoshop/Illustrator, Video-Editing Software, Basic HTML, MS Office and marketing software (e.g. CRM)
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.