Job Description
* Sole contributor role
* Permanent role
* Hybrid work arrangement
Our Client:
Our client is a reputable advertising agency. They are actively looking to hire a Head of Media Strategy to join their team in Singapore.
About the Role:
You will be part of a media team that identifies the best platforms to showcase and advertise clients' brands or products. Your role involves media planning, buying, and optimization to maximise campaign impact across multiple platforms. You will create strategies using both creative and analytical skills to ensure campaigns reach target audiences effectively. Your expertise in media and communication platforms will help you choose the right medium to build brand awareness. You will lead a team of media strategists and junior strategists to manage and execute campaigns and report to clients.
The Responsibilities:
* Lead the development and management of the media planning process and workflow on a daily basis and oversee client budgets and media estimates
* Have the knowledge of ad-serving platforms and be able to incorporate the trafficking of ad tags and creative for different platforms as necessary
* Familiar with tech publication sites (e.g. CIO/CSO)
* Create measurement approaches that are scalable and robust; develop and present client-facing reports
The Requirements:
* At least 5 years of agency, planning and/or marketing experience
* Experience in developing media campaigns for B2B/Tech clients is necessary
* Strong digital experience and expertise
* Keen understanding of current digital, social, and experimental trends and how they can be applied to B2B and tech marketing
* Client management experience
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.