Trade Marketing Manager(FMCG/Central)

Company Overview

One of leading FMCG, cosmetic company located in central Singapore

Job Description

* Take ownership of, and manage, a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.

* Develop & recommend channel strategy in line with category development and brand mid-term (3 to 5 years) developmental plan.

* Develop focused trade strategies for category in each key account and trade channel. Ensure these strategies are in tandem with brand positioning and potential of the accounts / channels.

* Category analysis and data analytics using Advisor to identify distribution gaps, channel development opportunities in the assigned categories and brand portfolio.

* Ensure full understanding of changing trade dynamics and development in the retail industry, in order to recommend effective channel & sales strategies that will give the Company a competitive edge.

* Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.

* Keep track, analyses and evaluate accounts' profitability. Identify customers who do not meet the Company's guidelines and recommend action to improve level of requirements.

* Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company' objectives.

* Interact with Marketing regarding deadlines / lead time required for promotions, pack / price changes, new products, etc in order to ensure effective implementation by the sales force.

* Design and implement price surveys on selected brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.

* Consolidate internal price control program for all products, implementing and administering pricing alignment.

* To ascertain new product launches, distribution tracking, secondary displays, planograms and etc.

Requirements

*Bachelor's Degree or Post Graduate Degree in Marketing, Sales or Management
*Relevant experience: 5 years of sales, trade and category experience in FMCG market.
*Category and space management skills.
*Analytical skills.
*Good presentation and communication skills
*Proficient in Excel & PowerPoint tools.
*Good inter-personal skills.
*A good team player

Job reference: JO-190920-201248

Back to search

Application Process

See what comes ahead in the application process. Find out how we help you land that job.

1
Once you apply for a job opening here, you will be notified within 72 hours if you are a suitable candidate.
2
Our consultants will contact you to discuss your application and the role you've applied for.
3
Your profile will then be shared with the employer. If you are shortlisted, our consultant will arrange an interview with the employer.
4
Before the interview, our consultants will provide tips and insights to help you prepare your interview and will negotiate your compensation package if you're successful.
5
Before your start date, our consultants will follow up to ensure you are fully prepared for your first day.

Recently Added

See all jobs

Connect with Us

send RGF your CV

No time to search?

Send us your resume and we will get in touch to explore opportunities.

Send us your CV