Job Description
Our Client:
Our client is a Leisure, Travel & Tourism Group which businesses extend across Fashion, Hospitality and F&B. They are actively looking for a Marketing Manager (Retail) to join their team.
The Responsibilities:
* Lead market and brands with strong integrated marketing and planning core competencies
* Develop and execute industry best-practice "In-Market" strategies
* Lead and demonstrate a progressive retail marketing practice
* Collaborate with all other brand leads and direct manager on building brand-led marketing plans and seasonal launches
* Responsible for the required legal (contractual) obligations relevant to marketing activities are met, including permit regulations and copyright restrictions and approvals
* Liaise with principals on seasonal Press & Advertising materials, annual A&P budget & overall marketing plans for individual brands
* Coordinate with relevant operational personnel (store/ warehouse/ finance/ visual merchandising) on execution of promotion mechanics & logistics - to ensure minimum disruption to work-in-progress via timely briefing & orderly event management
* Collaborate closely with the digital team to ensure planning, execution and reporting are seamless
* Engage in media planning through a rigorous rationalization & selection process. Negotiate with media owners annually to secure preferential rates & positions for ad placements for all brands
* Engage in regular market intelligence gathering & conduct annual competitor analysis
* Press liaison to maximize editorial coverage, fashions spreads & exclusive features. Responsible for increasing brand visibility by leveraging brand's media buys with target publications
* Update individual Press Archive for bi-annual Management review
* Ensure timely follow-up & tracking of programs' effectiveness via response rates, attendance levels & purchase patterns
* Plan & manage individual brand's marketing budget, including detailed monitoring of all expenses
The Requirements:
* Minimum bachelor's in marketing communication or equivalent
* At least 5 years' experience in fashion marketing preferably in the related industry
* Project management with attention to detail, highly organized, imaginative with ability to articulate concepts
* Proven business communication and writing skills and excellent presentation skills
* Proven track record in planning & managing execution of plans
* Ability to analyze and understand the strategic needs of the market, anticipate changing trends, and respond to opportunities and threats
* Ability to think strategically and execute tactically
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.