Our Client:

RGF represents a leading Multinational Corporation, specializing in imaging. They're actively looking to hire a Senior Marketing Executive to join them.

The Responsibilities:

DIGITAL

* Own and develop the digital marketing strategy to align with business goals and objectives Execute digital strategies to support sales and brand growth
* Holistically manage digital marketing assets ensuring brand consistency
* Identify any barriers to meet activity costs and provide solutions to keep on track
* Manage the digital budget ensuring profitability
* Liaise with subsidiary marketing teams as well as external agencies
* Provide on-time reporting across all key metrics

CRM

* Understand the customer life cycle and identify relevant insights to translate them into meaningful customer experiences
* Assist in driving database growth and management, segmentation, and personalization strategies
* Provide on-time reporting across all key metrics

SOCIAL

* Lead social media accounts
* Develop and manage the social media content calendar and community engagement
* Identify trends and engaging content opportunities
* Copywriting delivered in line with brand Tone of Voice
* Central role in creating and curating social marketing content including user generated content
* Continue to further develop brand advocates program across key social media channels
* Work in collaboration with incumbent agencies and social influencers to promote key brand and product objectives
* Provide on-time reporting across all key metrics

The Requirements:

* Degree in Marketing or relevant Communications program
* Minimum 3 years of working experience in consumer industry and in an MNC environment
* Familiarity with the different digital and social platform functions and operations
* Keen to take on a regional role
* Proficiency in MS Office. Experienced in Adobe Photoshop and Illustrator will be an advantage Ability to cope with tight deadlines while working in a fast-paced environment, and must be able to multitask
* Experience with Magento and Adobe Commerce Cloud is ideal
* Passion for photography and/or videography is a valued advantage

Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.