Job Description
Our Client:
Our client is a global key player materials science specializes in ceramics, specialty glass and optical physics. They're actively looking for a Marketing Manager to develop and execute marketing plans for assigned segments, applications and key product launches to support marketing growth within the APAC region.
The Responsibilities:
* Increase awareness of company brand
* Generate new leads via traditional marketing channel as well as digital platforms
* Manage and nurture leads, cross sell and upsell existing customer to higher value-added products
* Create and execute marketing plan via collaboration with various stakeholders in sales, market development and product line management
* Measure efficiency of plan via defined metrics, analyze and conduct correction for plans as necessary engagement
* Content creation, identify gaps and type of content required to resonate with targeted customers
* Create and deploy content to capture new sales leads via website
* Adopt search engine optimization (SEO) base practices, analyze trends and create plans to increase traffic
* Leverage on social media/ SEM/ paid digital adverts, amplify campaign reach to reach targeted customers
* Create and execute annual commercial plan within APAC market
* Follow up on campaigns, programs or other lead generation activities
* Engage with sales teams to ensure they understand and use tools to present value effectively
* Identify and engage with various market and industry opinion leaders to gain knowledge and information to help position company as leader
The Requirements:
* Degree in Business Analytics/ Marketing/ Engineering
* Minimum 3-5 years of relevant experience in marketing, using web and social medial to deliver content and engage with targeted customer in B2B environment
* Good knowledge of Marketo/ Eloqua / Salesforce
* Must be familiar with SE Asia including China, Japan and Australia
* Flexible, independent with good communication and interpersonal skills
* Excellent written, verbal and presentation skills with ability to work with diverse and multinational teams
* Must be comfortable travelling up to 30% internationally
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.