Job Description
Our Client:
Our client is a global company with presence in all five continents, with its aim to be the world's leading provider of products and services to support optimization of business processes through digital transformation. The organization was established more than 80 years ago in Japan, and as of today they have a global workforce of more than 35,000 employees working effectively to innovate the modern workplace we are all now in. Fast forward as of today, the business is at the forefront in several R&D domains with proprietary technologies that we are all dependent on a daily basis.
Their first office presence in Singapore was established more than 50 years ago, bringing innovation and changes to the workplace landscape. Standing strong with 600 employees in Singapore, the business is geared to continuously support digital transformation.
The Responsibilities:
This role reports to the Director of the team, and you will be responsible of four direct subordinates. Your responsibility will include but not limited to:
* Employ fundamental concepts of digital content and efficient UX design, such as regular cycles of improvement and evaluation through testing
* Utilize Agile methodologies which involve breaking down work into manageable and practical units, implementing a step-by-step approach to execution and delivery, and conducting iterative cycles of review, assessment of impact, and plan adjustment
* Implement fundamental digital marketing practices such as SEO, SEM, PPC, A/B testing, digital analytics, and digital optimization. Create a plan to improve paid and organic search engine marketing by optimizing web pages to increase traffic, engagement, and responses or registrations
* Boost customer involvement by organizing both online and offline events
* Create a plan for utilizing email and marketing automation platforms to execute dynamic campaigns based on industry best practices, while also identifying areas for growth and innovation
* Take charge of designing functional email campaigns and any underlying technical requirements
* Identify triggers for customer behavior at critical conversion points during their journey
* Focus on the emerging field of Demand Generation Media, utilizing both internal and external teams and agencies to develop integrated media plans that prioritize digital and performance-driven media, including desktop and mobile display, video, SEM, and social media
* Contribute to the development and evaluation of paid media programs and best practices, utilizing data/analytics and performance marketing tactics and technology
The Requirements:
* A proactive individual with leadership qualities in marketing and the capacity to communicate with stakeholders at all levels, including the senior leadership team
* Capable of constructing impactful narrative and promoting thought leadership through media/stakeholder engagement and effective storytelling across various platforms.
* Possess strong analytical and organizational abilities
* Demonstrate proficient verbal and written communication skills
* Exhibit excellent market awareness to identify potential partnership opportunities
* Having a strong network of connections with business leaders and media professionals from various industries is an added advantage
What's in it?
* A truly multinational company which creates positive impacts to our society
* A global company that values open door policy, diversity, and reward for innovations
* Committed on their presence in Singapore for the future
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.