Job Description
Our Client:
Our client is well-known luxury fashion house. They are actively looking to hire a Marketing Executive to join their team in Singapore.
The Responsibilities:
Your role is to support the Regional Marketing and PR Manager for Overseas Market to drive brand awareness and increase brand equity of our client through effective and creative integrated marketing and communication strategies.
Planning and Overviewing
* Supporting the development of marketing activation plans for the respective regions
* Ensuring that marketing development of focused region is in-line with the yearly set target
* In-charge of all coordination work to support the strategic development of focused market
Public Relations and Communication
* Acting as contact point for press or media
* Maintaining strong relationships with local PR agency and marketing counterparts in all international markets
* Development of press materials and answering requests from press or media
* Keeping track of PR coverage and timely report for monthly results
* Organizing and executing press related events, collection preview independently
* Accurately and timely distribute the brand's latest and most exciting development to media in a fashionable and stylish way
Media and Advertising
* Liaising with media agency on planning advertisements
* Aware of advertising trends and competitor analysis to create strong content on all advertising channels, print, digital and in-mall
Retail Marketing and Marketing Budget
* Planning and executing consumer events for international markets
* Assist in planning the yearly Marketing budget for respective markets
* Tracking and managing marketing budget to ensure budget is spent effectively
The Requirements:
* Degree or Diploma holder in Marketing, Communication, Business Administration or a related
* Minimum 2 years of experience in Marketing, CRM, PR from Luxury Brand/ Event agency preferred
* Experience in Social Media Management include Meta Business Suite to increase social media followers
* Proficient in Excel's v-lookup function
* High proficiency in both English and Chinese, it is necessary for translation from English to Mandarin or Mandarin to English and to be able to liaise effectively with native Mandarin-speaking stakeholders
* Great interpersonal and communication skills
* Adaptable and capable of multitasking
* Good team player and able to work independently
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.