Our client is one of the most rapidly expanding brands within the Telecommunications sector of Asia-Pacific. They are dedicated to continuous improvement and providing consistently exceptional service to their valued customers.
The chosen candidate will be responsible for creating, executing, monitoring, and refining the client's go-to-market marketing campaigns through various digital channels and events.
* Demonstrate the capacity to formulate well-planned, data-supported digital marketing strategies for various campaigns
* Develop and execute, or collaborate with digital agencies for the execution of, all digital marketing initiatives, encompassing SEO/SEM, marketing database, email, social media, and display advertising campaigns
* Effectively manage the digital marketing budget, rationalize expenditures, and deliver a successful marketing strategy within the allocated budget
* Evaluate and report on the performance of all digital marketing campaigns, comparing results against predefined goals such as ROI and Key Performance Indicators (KPIs)
* Identify website trends and insights, and optimize spending, performance, and user pathways based on both qualitative and quantitative insights to boost traffic and conversions
* Work in coordination with internal teams to develop landing pages and enhance the user experience
* Assess emerging technologies, offer thought leadership, and recommend their adoption when suitable
* A degree or diploma in Business Management, Administration, or Marketing with a minimum of 3 years of relevant experience
* Able to work independently with minimal guidance; possesses self-starting and self-motivated qualities
* Strong analytical skills and a penchant for data-driven decision-making, capable of communicating clear thought processes
* Proficient in handling large datasets and experienced in marketing analytics and campaign analysis
* Well-informed about the latest marketing trends and best practices
* A deep understanding and proficient knowledge of social media platforms (e.g. Doubleclick, Instagram, Facebook, YouTube, Google) and their role within the broader digital ecosystem is highly desirable
* Highly creative, with the ability to identify target audiences and devise engaging, informative, and motivating campaigns
* Demonstrates effective collaboration within a team in an agile environment and a willingness to grow alongside the team and the company
Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.
JO Reference: JO-231107-337630